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30 . 01 . 16

As a part of the Consortium Tour adidas invites us to tag along on a 12-month journey around the globe to discover some of the finest footwear gems – just like back in the day when you had to roam endless alleys for that one pair you’d been aching to get your hands on. And what better place to start this tour than the birthplace of sneaker culture itself – New York City.

That’s why their first stop is Ronnie Fieg’s very own KITH: the go-to place for satisfying any footwear aficionado’s latest cravings in the Big Apple. With an unquenchable thirst for the new, the forward-thinking entrepreneur has carved out a solid spot for his renowned high-end store as THE heavy hitter in the sneaker realm.

New York city – epitome of the modern metropolis – a harsh urban landscape of steel, glass, and concrete inspired the choice of colors and fabrics for KITH’s Tubular Doom Primeknit. The overall design reflects all facets of the fast-paced New York lifestyle which becomes even more demanding during the winter months. The shoe’s smart but streamlined design boasts functional Primeknit technology in the form of a wrap-around sock-like upper supported by a woolen cage for added warmth. Paired with the robust marled elastic straps at the quarter panel and forefoot further stabilization and protection against the elements are guaranteed. The grey hues of the Tubular Doom as well as its clean off-white sole, complemented by Kith’s slogan “Just Us” on the heel guard, add to the no-nonsense aesthetic of this first release on the Consortium Tour.

Fashionable and technical, the look pays homage to a city whose style always seems so effortless. Embodying this NY attitude in the Tubular Doom’s very DNA, Ronnie Fieg has yet again demonstrated a deep-rooted understanding for contemporary sneaker executions.


5 of Londons top Instagram photographers took to the streets of the big smoke to showcase the upcoming R_1 Runner Primeknit in their natural environment.

Shot by London based urban photographers: @greatarsenal, @night.scape, @sammiswar, @tobishinobi and @transientism. Music by @kojeyradical.

Driven by a desire to experience. Inspired by the past but always looking to the future. When constantly on the move, objects bring meaning to a high-paced life. The adidas Originals NMD joins this selection.

Named and designed for a nomadic lifestyle, the NMD fuses iconic Adidas Originals DNA with breakthrough technology from today. Micro-engineered BOOST and Primeknit technology added with a bold visual approach that pays homage to key innovations in Adidas history give us a new silhouette driven by adidas’ pioneering archive that defines the shape and style of today.

Referencing progressive adidas styles like the Micro Pacer, the Rising Star, and the Boston Super, the NMD gives archival elements a modern context – taking the iconography surrounding adidas’ most celebrated products and merging them with 2016 engineering.

A technical runner that is also a lifestyle sneaker, the NMD is born from an audacious combination of shapes, angles, and materials on an iconic color-blocked foundation. The NMD’s midsole is elevated with adidas BOOST technology, in which blown EVA pellets are compressed to create a durable, shock-resistant, responsive sole. Its upper, meanwhile, utilizes the integrity of adidas Primeknit, boasting new levels of flexibility, stability, and strength. Adidas Originals VP of Global Design should have the last word on these very special additions to the Adidas stable: “adidas is a pioneering brand—that is the principle we were built on. Our archive features the best technology of its time and continues to empower us. It’s not a museum. It’s a tool. It’s a reference.” NMD – the past empowers the future.

adidas NMD R_1 Runner Primeknit

adidas NMD R_1 Runner Primeknit
30 . 01 . 16
adidas Originals | Your future is not mine | Full Length
Fragment x NikeLab Roshe Daybreak
Launch 28th January

NikeLab and Japanese designer Hiroshi Fujiwara’s fragment design have merged the Roshe LD-1000 and Roshe Cortez into a new hybrid sneaker, fittingly titled the Roshe Daybreak. This new silouhette references the retro Nike Daybreak, a runner that originally made it’s debut in 1979. Taking the same DNA as the original release, fragment Design have added the Nike Roshe sole unit, detailing it with a Nike Tool Code first seen on the NikeLab Roshe LD-1000 x fragment. The upper features a breathable mesh, providing lightweight comfort while celebrating Blue Ribbon Sports’ running heritage.

Nike Air Footscape Magista Flyknit
SBTG x Kicks Lab x ASICS Tiger GEL-Lyte V "Phys-Ed"
Launch 23rd January

Famed sneaker customizer SBTG is now getting his own shoe. In collaboration with Kicks Lab and ASICS Tiger, the Singaporean artist also known as Mark Ong, puts his recognizable military touch and signature color palette on a pair of GEL-Lyte Vs. While Ong normally paints shoes creating one of a kind pieces of art, this collaboration is definitely more wearable.

The collaborative pair, largely comprised of nubuck, boasts a seasonally-appropriate colorway of brown, sand and olive, contrasted underneath by a white midsole. Unique camouflage-style patterning has been applied to the side of the shoe, while the toe box notes quilted nylon construction. Brown waxed laces accompany to complete the joint effort.

Adidas EQT 3/3F15 PK
Adidas EQT 3/3F15 PK

Kendrick Lamar x Reebok Classic Leather

Pusha T x Adidas EQT Running Guidance 93 black

In following up on last year’s white variation, adidas and Pusha T are back with a new black take on the EQT Running Guidance ’93. Here we see a teaser of the collaboration, which boasts a murdered-out look. Cracked Italian leather has been utilized on the shoe’s upper, while fish scale detailing takes over the heel.
Reflective Three Stripes branding, and a translucent outsole.

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