2015, SS15 will see PUMA collaborate with Slam Jam, to mark their 25th
anniversary with the release of two iconic silhouettes, the States and the
Trinomic XT2 Plus.

Founded by Luca Benini in ’89, Slam Jam has since become a huge name
in the streetwear scene venturing beyond the clothing and footwear market
into arts and culture. They have created a unique identity pioneering
the merge between youth subculture and fashion.

During this time the golden age of hip-hop and the b-boy phenomenon
was spreading from New York and the East Coast to the rest of the world.
Slam Jam was in the right place at the right time.

The PUMA States is the iconic silhouette for this scene and time, appearing
in every sneaker bible and documentary. With high demand and
limited availability in Europe, Slam Jam was one of the few destinations
with stock. Slam Jam had selected the PUMA States for their world tours
and with this they became a destination for sneaker enthusiasts hoping to
find this classic. For 2015 it is reimagined, in jet black cuts with a simple
embossed logo that gives the classic an avant-garde flair.

Throughout the early 90s street fashion embraced city living sports,
everything from skateboarding, cycling and running became major influences
on trend. The PUMA XT2 Plus was at the pinnacle of this movement;
an innovative running shoe with cushioning technology that quickly
became a hit in the fashion world. The Slam Jam x PUMA iteration mixes
reflective material with the classic Slam Jam colour scheme
of black and white.