KANYE WEST and adidas Originals: Introducing the YEEZY BOOST 350
Launched this past February with an epic New York Fashion Week presentation, YEEZY Season 1 by
Kanye West and adidas Originals ignited a global sensation with an unprecedented public live-stream
and the subsequent release of the YEEZY BOOST, which immediately sold out in a worldwide frenzy
of anticipation.
Now, West and adidas release the second sneaker developed in their close collaboration: the YEEZY
BOOST 350. Launching globally on June 27, the trainer features an upper composed entirely of
adidas’ Primeknit: a breakthrough material developed using the latest digital engineering methods to fit
like a second skin. Leveraging adidas BOOST™’s highly responsive properties, the shoe boasts the
ultimate in comfort and performance, ensuring that the wearer’s every step is hyper-charged with an
endless supply of light, fast energy.
The YEEZY BOOST 350 is composed of beautiful yet simple materials, speaking to West’s ambition of
creating a clean, modern, effortless template for footwear and apparel. By fusing adidas’ unparalleled
engineering with a timeless aesthetic, the YEEZY BOOST 350 presents a fearless step into the future
of style.

of Berlin present their latest collaboration with Puma. Nicknamed the “Adventurer” pack the release features two colourways in the XS 850. The first of which is a black and grey number, constructed from a mesh and perforated suede base with suede and nubuck panels. The second shoe in the pack is a tonal grey edition in the same execution. Both versions of the shoe feature a paint spatter effect on the heel panel – a detail seen on the original XS 850. They also feature Solebox text on each heel.

Woei’s “Cervidae” theme goes into second round. Three years after the release of their Asics Gel Lyte III they teamed up with Asics’ sister brand Onitsuka Tiger and created another “Cervidae” colorway, this time on the Colorado 85 silhouette. With D-ring eyelets, boot laces and zig-zag stitching it fits perfectly into the outdoor inspired theme.

Following in the footsteps of the Tubular and the ZX Flux, the Los Angeles is the latest brand new silhouette to emerge from the adidas Originals design stable. With echoes of the classic LA trainer, the Los Angeles is a fast, modern runner with a stripped back aesthetic.
Where Flux wore its archive lineage on its sleeve, the Los Angeles sees the LA Trainer reinvented with broader brush strokes. Leaving behind the LA Trainer’s iconic plugs, the Los Angeles tooling is streamlined with a rippled outsole, and an EVA compound midsole that delivers on comfort. The upper is also informed by a minimalist, light-weight approach, with layered panelling and lining stripped away in favour of a signature flat-lock construction that fits close to the foot.

To launch the Los Angeles, adidas Originals has enlisted long time partner and LA’s most established purveyors of quality street-wear,UNDEFEATED, who apply a familiar military aesthetic to this new silhouette.

The upper, which consists of a mesh toe and heel, complimented with a durable ripstop mid-section, gets an all-over urban camo treatment in a subdued color-way of warm grey tones, all tied together with black accents in the Los Angeles’ signature overlock stitch, leather collar and laces. Also in black are the welded matte Three-Stripes on the lateral side, the rear stripe bearing the shoe’s name LOS ANGELES on the right foot, whilst the left foot highlights it’s design partner UNDEFEATED, all set in a military type face that will be
familiar to UNDFTD fans. The medial stripes are executed in a contrast golden buff tone matching the tongue label, which bears the trefoil above UNDFTD’s five-strike logo. The quality of this collaboration is further solidified by its German made Continental rubber outsole.

Stampd x Puma R698 is tweaked to Stampd’s design ethos of monochromatic minimalism. Exuding a premium feel overall, the low-top sneaker is constructed of supple leather and suede — both of which are shaded in a Light Grey tone. Detailed with perforations on the toe box and vamp to promote breathability, the low-top model rests atop a Cream/White-colored rubber sole unit to perfectly coordinate with its respective hue.

Finalized with matching laces, Stampd’s branding on the tongue and heel, this limited edition Stampd x Puma R698 also receives another set of laces in a premium lace bag.

New Jersey’s Packer Shoes team up with Reebok Classic to celebrate the 25th anniversary of the Ventilator CN trainer.

Named the ‘Four Seasons’, it doesn’t take a rocket scientist to figure out what the inspiration is for this shoe. Mixing blues, greens, greys and oranges makes for a really pleasant looking trainer, with the additional white serving as a bit of a break from it all. The materials they’ve chosen, too, represent the inspiration of the shoe – throwing suede, ostrich and and reptile prints together.

Instead of the usual Reebok Classic logo these feature a custom ‘Packer’ text on the tag, tongue and insoles using the Reebok Classic typeface, which in tandem with the Autumn/Spring insoles make for the cherries on top of a well executed silhouette.

The ZX Flux aesthetic cues is driven by the Xenopeltis snake found in Southeast Asia, recognized for its highly iridescent scales. Evoking that same visual detail, the ZX Flux inherits a tonal Black snakeskin material that’s treated with a unique panelling which bursts into a reflective iridescent spectrum when exposed to light. All resting atop a crisp White rubber sole unit to balance its understated, yet bold composition, final touches include custom snake-logos located on the inner tongue labels.

Reebok Classic has teamed up with British menswear retailer END. for an exclusive Ventilator to continue celebrations of the sneaker’s 25th anniversary this year.

When the Ventilator arrived on the scene in 1990, it was one of the lightest runners available, offering a combination of comfort, stability and flexibility jam-packed into a modernist package. Searching for their creative direction, the team at END. wanted to pay tribute to the shoe’s natural attributes while focusing on an unusual inspiration – Husky dogs.

Huskies are one of the most powerful breed of dogs- their long-haired coats enabling them to survive rugged arctic winters. Taking lead from their protective coat, the sneakers feature brushed suede across the upper giving a stand-out coat-like aesthetic. The underlay in light blue suede is inspired by the eyes of a Husky whilst the peach pink leather highlights allude to the dog’s famous tongue-out appearance whilst pulling sleds. Custom insoles featuring a thick fur mane for supreme comfort make these sneakers the ultimate in luxury and style.

“Huskies are known for their speed, resiliency and ability to adapt to their surroundings,” Simon Lister from END. commented “We thought this was an exciting perspective and reference point for Reebok’s classic Ventilator silhouette.”

Homegrown Italian meets authentic Japanese in Diadora's latest collaborative model, the "Aperitivo." The venerable Italian sportswear brand has joined forces with Japanese retailer mita sneakers to create a tasty fusion of flavors mixed all the way through Diadora's iconic N.9000. The "Aperitivo" starts with a combination suede, leather and mesh upper, done in smooth shades of orange and yellow. Splashes of grey can be seen in the speckled heel, while bold white accents throughout the shoe's upper and sole add a welcome sense of contrast. Thick, yellow and black hiking boot laces finish the shoe's look, giving the "Aperitivo" a unique, yet highly distinctive flavor.

Adidas Ultra BOOST Collective , present the first men’s styles designed by adidas’ creative directors James Carnes & Dirk Schonberger.

Building on their combined knowledge of high fashion and peak performance, the creative duo developed their versions of Ultra BOOST inspired by adidas’ heritage—a heritage built on use of the highest caliber materials and superior manufacturing techniques.

In their search for the perfect materials to use, Dirk and James extensively explored an array of textiles, from superior performance fibers to natural ones such as wool. The outcome is a pair of complementary opposites: one pair of shoes is in all-black, made of a wool fiber with reflective accents, referencing functional, reflective details useful for night time running. Meanwhile, the second pair is all-white and is created from Dyneema® fiber one of the strongest and most advanced performance materials adidas works with.